Organic food sales nearly doubled between 2013 and 2022, to more than $61 billion. The top seller, according to the Organic Trade Association, is produce. Those organic fruits and veggies usually come at a higher price point than their conventionally grown counterparts.
It is quite an understatement to write that we live in turbulent times. Even if you are able to narrow down to only the organic food sector, there are many more challenges than we could imagine during the Covid-years.
Creative collaborations between organic actors and leading retailers can be a powerful driver of change – and send a strong message to politicians and policy makers.